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Cardiff-based graduate production company expands with £30,000 micro loan from Finance Wales

A bilingual digital content production company set up by three graduates in 2013 with a joint personal investment of £7000 is expanding thanks to a £30,000 loan from the Wales Micro-business loan fund managed by Finance Wales.

Cardiff-based Storm+Shelter is using the micro loan to buy new cameras, lenses and lighting systems as well as an aerial drone which will enable it to offer customers a wider range of services, including aerial footage.

Creative Director and Newport Film School graduate, Josh Bennett (25), Managing Director, Gruff Vaughan (26) and Technical Director Nick Patterson (25) have quickly established the company’s reputation by producing quality digital productions for high-profile clients such as the BBC and Sony.

Storm+Shelter’s most notable success came recently after receiving a ‘Staff Pick’ on video channel Vimeo for their ‘Portrait of a Sound Design Artist’ mini-documentary. This exposure led to a two-year licensing deal with audio/visual giants, Bose, which is currently using a sequence from the film to promote its products worldwide.

Managing Director, Gruff Vaughan sees the investment as the next step in the development and growth of the business: “As a digital content production company we offer a range of services including video production, graphic design, animation, photography and web development.  Our work heavily relies on technology which is constantly evolving, so staying up to date and investing in new equipment is an important part in allowing us to continue to develop our services, grow and win new customers.

“We’ve come a long way in the last two years and through a lot of hard work we’ve turned our passion for film and content into a successful business. Finance Wales’ micro loan will help us to grow. The new equipment we’re buying will push our content to a new level and I’m excited to see what we will be able to produce.”

Two-thirds of UK companies are said to be planning to spend more on video marketing in the coming year and Storm+Shelter is well placed to benefit from the rising demand for video content.

Gaynor Morris, Investment Executive in Finance Wales’ micro loans team, made the loan for Storm+Shelter. She said: “The creative industries sector is one of the fastest growing sectors in Wales and Storm+Shelter is a great example of a talented young Welsh creative company.  Josh, Nick and Gruff are passionate about what they do and have built up an impressive list of high-profile clients and awards in just two years.  

“Finding and securing funding at the right time can be ‘make or break’ for young start-ups and I’m pleased Finance Wales was able to come up with a loan to back Storm+Shelter as the company was unable to secure a loan from other sources. 

Storm+Shelter will now be able to invest in the equipment it needs to produce a wider range of high-quality video content for its growing client base.”

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